February 18

Boosting Your Business Online

boost-your-business-onlineMore and more people these days are doing their shopping on the internet. We are buying our weekly groceries and having them delivered at a time convenient to us; we are browsing the outfits on the websites of fashion stores before buying online or heading down to our local mall to try them on; we are even buying large and expensive items through the internet, like white goods, holidays and cars.

All this means that the internet is an important place for business to try and attract new customers and clients. Companies now invest a lot of time and money into making their website look good and work well in a bid to boost their sales. Add social media into the mix and managing a firm’s online presence can often be a full-time job in itself.

Make Your Website Stand Out

It is important to get the design of your website right. Obviously, it must look attractive with pleasant images and colors, but these images should be relevant to the industry your company operates in. There is little point in having photos of idyllic tropical islands if you sell dishwashers.

Websites should also be easy to navigate, with the products which are on sale listed in a clear and logical way; most consumers like to see items arranged by price, but you may want to arrange your products by brand or design depending on what you sell. Online shopping should be an easy tool or you will soon lose customers to sites or retail stores belonging to competitors. Most people who shop online have a PayPal account, so offering that as an option at checkout will make your business much more attractive to those shoppers looking to buy and check out in a hurry.

Making Sure Your Website Is Seen

It’s not enough to have a well-designed and easy-to-use website, however. There is so much competition on the internet in every industry that you need to find some way to stand out above your competitors. Search engine optimization is one way to try and ensure that your company’s website gets seen by lots of people. SEO uses keywords and phrases and computer algorithms to calculate which are the most informative and most useful websites based on what someone types into a search engine.

If you hire a Delaware SEO expert to help boost your online presence, they may well start by analyzing how people are currently finding your website and build on those keywords and phrases to push your web page higher in the list of results returned by some of the most popular search engines such as Google, Bing, and Yahoo. Think about how you use search engines yourself, and you will soon realize the importance of your website appearing towards the top of the results which are returned; most people choose one of the options offered on the first page, and will almost always click on the first option first.

That is why the combination of good web design and search engine optimization is so important. Without SEO, prospective customers will not see your website; but if your website looks amateurish or is badly designed, it doesn’t matter how high it appears in search results — people simply won’t be interested.

Picking Up SEO Tips

There are lots of sources of information about the basics of SEO online if you need just a few hints to get started. However, if you want to use seo-2017-master-search-engine-optimization-1200x829search engine optimization to increase the traffic to your website and increase the profits you raise through online sales, then it might be worth investigating the costs of hiring a Delaware SEO expert to either train your staff or to make changes and amendments to your website themselves.

Search engine optimization is often a work in progress. After all, what worked in 2015 may not be as effective a few years later. Because search engines, and indeed other websites, are constantly changing and developing, you need to ensure that your website keeps up. SEO training can help you identify what amendments and additions need to be made and when.

Some business owners might consider SEO an unnecessary expense, but imagine how much it would cost to advertise your business on the first page of a Google search result and then compare it with the relatively small costs of SEO that could see your website appear at the top of the same search result. If you get the combination of SEO and web design right at your business then the sky really is the limit.


February 18

Get Expert Help To Boost Your Online Presence

Every business, large or small, needs to have an effective and reliable presence online if they are to be successful in the 21st century. Services Art-Director2like web design and social media marketing are big business in themselves, and even the smallest home-based entrepreneurs accept and understand the importance of having an attractive and easy-to-use website.

You could have one of the best websites in the world, however, but if potential customers and clients cannot find it, then all that work will have been in vain. Most people looking to buy a product or find a service go straight to their favorite search engine — Google, Yahoo or Bing are some of the most commonly used. Every business wants to be in that top position when the search engine generates its results, or at least in the top ten. Search engine optimization or SEO is how this is made possible, and there are whole business and companies which are themselves dedicated to this service.

Professional SEO Help

If you have the funds then you can simply hire an expert to look at your website content and make the necessary changes to ensure that it appears higher in the search engine results. These SEO experts understand the importance of matching keywords and phrases the customers might search for when they are looking for the products or services you provide. For example, an SEO company based in Wilmington would want to be sure that the phrase “Delaware SEO company” featured prominently and frequently in the text on their website as that is the phrase most likely to be used by individuals or businesses looking for help with their SEO.

There are other ways that search engine optimization works to decide which sites get boosted up the list of search results, many of which rely on complicated algorithms carried out in milliseconds by the search engine; calculating which sites are popular and which meet the requirements of the search terms.

Get SEO Training

Some larger companies may prefer to pay these experts to train some of their staff members on how to employ search engine optimization so that they can manage their own website results going forward. While you may never become as expert as those who have made SEO their careers, industry-based training or even courses run by educational institutions can give your IT staff a good broad understanding of how SEO works and how to take advantage of that to give your own business website a boost.

The training provided by SEO companies and colleges doesn’t come cheaply, however, and as a business owner, you have to weigh up the financial advantages of having a search engine optimization expert on-site versus the cost of getting them trained. Educational costs can be offset against your end-of-year tax returns, but only if the training has been carried out by a recognized educational institution. If you are planning on trying to claim back some of your SEO training costs then it will be a lot easier if you enroll your staff at college instead of a private Delaware SEO company.

Analysis of SEO Results

SEO is only worthwhile if you are able to analyze the results and establish what changes are working — and what further amendments and additions need to be made. The analysis of SEO can be very simple — checking to see if more people are visiting your website since its introduction; or much more complicated — compiling information about what search terms directed people to your site and whether there was an increase in sales or inquiries because of a boost in search engine results.

If you need this more detailed analysis, an SEO company will be able to produce a much more detailed and useful report than anything you could create in-house, even if you have SEO trained staff.

Free SEO Support

For those small businesses which are just starting out, the idea of paying for SEO support or taking an expensive training course are both very much out of reach. There are lots of resources on the internet which can give you a few pointers as to how to use SEO for your home-based business; while the results will not be as successful as if you employ SEO experts, it is still better than nothing, and as basic SEO allows your business to grow, you will soon be able to afford your own expert support.

You can soon learn, in just a few minutes even, how to use the right keywords and phrases and how to use backlinks to boost your website’s online reputation, and all without spending a cent.